TEN: The Enthusiast Network Relaunches AUTOMOBILE

BestsellerMagazine.com - CATEGORY Latest news: TITLE

The voice of #NoBoringCars expands coverage of vintage, collector, and lifestyle editorial, all wrapped in a larger, premium format

LOS ANGELES, June 15, 2017 /PRNewswire/ -- TEN: The Enthusiast Network announced today the relaunch of one its most acclaimed brands—AUTOMOBILE. The new AUTOMOBILE will reflect today's evolving enthusiast market, featuring more in-depth reporting on the collector car market, automotive design and technology, and the industry's top personalities and visionaries—all guided by the brand's #NoBoringCars philosophy. Additionally, the new AUTOMOBILE will include more of the lifestyle passions car fans love, including watches, the hottest new gear, and travel. These key components of August's relaunch issue will be wrapped in a redesigned, larger, more premium print format." data-reactid="12">LOS ANGELES, June 15, 2017 /PRNewswire/ -- TEN: The Enthusiast Network announced today the relaunch of one its most acclaimed brands—AUTOMOBILE. The new AUTOMOBILE will reflect today's evolving enthusiast market, featuring more in-depth reporting on the collector car market, automotive design and technology, and the industry's top personalities and visionaries—all guided by the brand's #NoBoringCars philosophy. Additionally, the new AUTOMOBILE will include more of the lifestyle passions car fans love, including watches, the hottest new gear, and travel. These key components of August's relaunch issue will be wrapped in a redesigned, larger, more premium print format.

AUTOMOBILE brand advocates and looking at quantitative data, TEN saw a very high correlation between its automotive enthusiasts and interests in the lifestyle topics of design, high-end apparel, watches, tech, and travel. These interests represent the most highly indexed behaviors auto enthusiasts exhibit relative to the national average and evidence the highly engaged, passionate, full lives they lead." data-reactid="13">For more than 30 years, AUTOMOBILE has celebrated passion and originality through attractive, experiential, automotive-focused editorial. The decision to relaunch AUTOMOBILE was driven by TEN's research, which showed that the 2017 automotive enthusiast is not a single-faceted "car guy" but is instead interested in many passions. After speaking with AUTOMOBILE brand advocates and looking at quantitative data, TEN saw a very high correlation between its automotive enthusiasts and interests in the lifestyle topics of design, high-end apparel, watches, tech, and travel. These interests represent the most highly indexed behaviors auto enthusiasts exhibit relative to the national average and evidence the highly engaged, passionate, full lives they lead.

AUTOMOBILE's world-class editorial," says AUTOMOBILE Editor-in-Chief Mike Floyd." data-reactid="14">"We are excited to bring editorial content that reflects our loyal and engaged automotive audience's interests, passions, and modern lifestyle, while still providing AUTOMOBILE's world-class editorial," says AUTOMOBILE Editor-in-Chief Mike Floyd.

TEN believes editorial coverage of these lifestyle topics is underserved in the U.S. amongst AUTOMOBILE's core competitors. In addition to increased focus on vintage and collectible cars and auction coverage and analysis, the new AUTOMOBILE will feature more "Youngtimers," one of the hottest new categories of collectibles—cars from the 1970s to 1990s. All of this will continue to be wrapped in the long-standing ethos of #NoBoringCars, the brand's cornerstone philosophy since it launched in 1986.

The new editorial approaches will enhance digital and social content, including video, and will provide a premium print experience. Social media platforms and the web will focus increasingly on breaking news and short-form content, while print editorial coverage will be more robust and analytical, featuring a greater emphasis on in-depth, lifestyle-centric features. AUTOMOBILE's evolving editorial approach better fits with expectations of the brand, bringing it into better alignment with the experiences of its fans and influencers.

AUTOMOBILE has challenged the establishment with an editorial approach that puts the passion for cars above all else. Just look at the mantra #NoBoringCars," says TEN's Senior Vice President for In-Market Automotive Content Ed Loh. "With the relaunch, this focus hasn't changed but has sharpened and broadened to include more of the interests that thrill true automotive enthusiasts and passionate car culture devotees."" data-reactid="17">"Since its inception, AUTOMOBILE has challenged the establishment with an editorial approach that puts the passion for cars above all else. Just look at the mantra #NoBoringCars," says TEN's Senior Vice President for In-Market Automotive Content Ed Loh. "With the relaunch, this focus hasn't changed but has sharpened and broadened to include more of the interests that thrill true automotive enthusiasts and passionate car culture devotees."

>AUTOMOBILE, a brand of TEN: The Enthusiast Network, is America's leading automotive lifestyle brand, with a total audience of more than 5.7 million across its print, online, and social channels. AUTOMOBILE is home to the annual All-Stars awards and is written for the sophisticated enthusiast. For three decades, AUTOMOBILE has set the standard for automotive journalism, and maintains a devotion to offbeat adventures and an emphasis on #NoBoringCars." data-reactid="18">

About AUTOMOBILE

>AUTOMOBILE, a brand of TEN: The Enthusiast Network, is America's leading automotive lifestyle brand, with a total audience of more than 5.7 million across its print, online, and social channels. AUTOMOBILE is home to the annual All-Stars awards and is written for the sophisticated enthusiast. For three decades, AUTOMOBILE has set the standard for automotive journalism, and maintains a devotion to offbeat adventures and an emphasis on #NoBoringCars.

The Enthusiast Network is the world's premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world's largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com." data-reactid="19">

About

TEN: The Enthusiast Network

TEN: The Enthusiast Network is the world's premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world's largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

CONTACT:

Rob Quigley, Senior PR and Social Media Manager, Marketing, TEN: The

Enthusiast Network

rquigley@enthusiastnetwork.com 310-363-4086

 

View photos
AUTOMOBILE Cover – August 2017
View photos
TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world's largest automotive VOD channel, and the world's largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ten-the-enthusiast-network-announces-relaunch-of-automobile-300474402.html

BestsellerMagazine.com, Forum discussion and sharing News from home and abroad. Starting from the ideological, political, economic, social and cultural.

Source : https://finance.yahoo.com/news/ten-enthusiast-network-announces-relaunch-120000509.html

TEN: The Enthusiast Network Announces Relaunch of AUTOMOBILE
Discovery Communications Partners With TEN Network For Auto Portfolio
Discovery to Spin Off Velocity Channel Into Joint Venture With TEN’s Digital Auto Businesses
TEN: The Enthusiast Network and Tubular Labs Announce Partnership
BRIEF-Discovery agrees to form automotive media company through consolidated JV with TEN
Velocity And MotorTrend's The Enthusiast Network Create Money Farm Through New Joint Venture
TEN's Lowrider Video Series a Branded Content Win for Quaker State
Discovery Communications and TEN Revenue Up Auto Deal
[LIMITED STOCK!] Related eBay Products