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Nick Merritt: "This is the biggest and most ambitious renewal the brand has ever had."
Launched on 14 May, T3 magazine has been redefined with an exciting new look, new sections and features. The major cover-to-cover redesign completely updates and refreshes T3’s design and utilises a physically bigger format that provides a more inspirational and visual setting for new products, says Future.
The redesigned T3 contains four major new sections: T3 Hype, an in-depth guide to the very latest products; T3 Agenda, an inspirational photo-led guide to having new experiences with tech; T3 Select, an all new and improved reviews section; and T3 Elite, which the publishers describe as the best gadget buyer’s guide in the world.
There is also a suite of new regular features including Man vs Tech – where a T3 writer is put in a challenging situation and must survive it armed with cutting edge tech – and new ‘supertest’ State of the Art, which helps readers buy only the best of the best each month in key categories such as smartphones and smartwatches.
Paul Newman, Group Editor-in-Chief of T3, says: "We now live in an always-on world where everything connects to everything else. T3 inherently understands this new paradigm and is the only premium technology brand capable of informing and inspiring today's tech savvy consumers, who increasingly demand more from their gadgets and indeed life itself. We passionately believe life is better with T3, and that’s why we’ve made a major investment in taking every aspect of our offering to a new level."
Available only as a covermount with the print edition of T3, T3 Squared is a new monthly supplement that will cover a different category of technology in each edition.
T3’s relaunch extends beyond print, with T3.com being entirely rebuilt so that it is now fully responsive for all devices. Several new channels have been added to the site, including Wearables, Living, Auto and Entertainment; each of which focus on the connected world that T3 aims to put itself at the centre of. T3 magazine’s annual Hot 100 franchise has also become core to the site’s structure, giving users permanent access to a constantly updated list of the best in tech.
T3’s digital edition has also experienced a full redesign, adopting all of the new magazine sections and features.
Now in its ninth year, new awards have been introduced to the T3 Awards, including ‘Wearable Technology of the Year’ and ‘The Home Technology Award’, that represent the evolution of the T3 brand. This year’s T3 Awards take place at the Grand Connaught Rooms on 17 September.
Nick Merritt, Future’s Head of Content and Marketing for Technology, says: “T3 is the UK’s leading multi-platform tech media brand and this is the biggest and most ambitious renewal the brand has ever had… especially as we’re also launching an all-new brand extension in T3 Squared. T3’s been building great momentum since January and this takes it even further. We’re thoroughly looking forward to engaging our affluent readers and valued commercial partners in the opportunities presented by a freshly reinvigorated T3 whether online, on tablet, in print, via T3 Awards or within T3 Squared.”
T3 was launched by Future in September 1996 and has become one of the world’s foremost authorities in lifestyle technology, say the publishers. It is published in over 20 countries.
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Source : http://www.inpublishing.co.uk/news/articles/t3_relaunches_with_full_multiplatform_redesign_8834.aspx