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Over the past few days, the blogosphere has been consumed with whether or not the iPhone is tracking users, and even with location features turned off. The largest percentage (32 percent) of those surveyed by Harris/TRUSTe were iPhone owners, with 26 percent using BlackBerrys, 25 percent using Android phones, and 7 percent using Windows phones.
But app vendors can also collect their own information, and the Harris poll indicated that 74 percent of the 1000 smartphone users the poll surveyed indicated that they do not like advertiser tracking, 77 percent don't want to share their location with app owners, and that 85 percent would like the choice to opt in or opt out of targeted mobile ads.
"This survey makes it crystal clear that privacy concerns are a huge stumbling block to consumer usage of applications and websites on smartphones," said Fran Maier, president and executive chair of TRUSTe. "As growth of the mobile market continues to surge, the industry needs a dedicated approach to educate consumers about how their data is being used and lets them make choices whether or not to engage. Overcoming consumer hesitancy and addressing increased lawmaker and regulator concerns require privacy practices that include notice and choice."
The poll also revealed that 98 percent of those polled consider having some access to mobile privacy controls is important, and 85 percent say they've restricted some type of mobile information sharing on mobile applications. Less than a third of those polled said that their smartphone alerts them when location information is collected.
About 37 percent of those surveyed said they would be willing to share information with an app vendor in exchange for a lower-cost app.
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Source : http://www.pcmag.com/article2/0,2817,2384363,00.asp