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It’s a major ratings flop for the network and a surprise after the buildup to the interview raised expectations it would attract a wide audience.
News of Kelly’s interview with Jones sparked fierce condemnation ― and even calls for a boycott ― from critics who feared the publicity would expose him and his viewpoints to a mainstream audience.
Jones, who heads the conspiracy website Infowars, is known for propagating outrageous, false stories, including claims that the 9/11 attacks were an “inside job” and that the parents of the 20 students slain at Connecticut’s Sandy Hook Elementary School in 2012 were actors who helped fake the slaughter of children and school employees. Followers include President Donald Trump, who appeared on Jones’ radio show during the presidential campaign.
The controversy surrounding the Jones interview cost Kelly a gig hosting a fundraising event put on by an anti-gun-violence group founded by parents of children killed in the Sandy Hook massacre.
The NBC affiliate in Connecticut, where the Sandy Hook shooting happened, chose not to air the interview, putting a small dent in Kelly’s ratings. The affiliate came to the decision after it “listened intently to Sandy Hook parents [and] considered the deep emotions from the wounds of that day that have yet to heal,” according to an internal memo. The station instead aired episodes of “George to the Rescue,” a show in which host George Oliphant helps families in need with home makeovers.
Some advertisers had pulled their commercials from the show as well. JPMorgan Chase chief marketing officer Kristin Lemkau tweeted that she was “repulsed that [Kelly] would give a second of airtime to someone who says Sandy Hook and Aurora are hoaxes.”
Sources familiar with the situation confirmed to The Wall Street Journal that the company asked to have all its ads on the show removed until after the interview aired.
Variety noted that Kelly’s program ran with “fewer than the usual amount of commercials that typically accompany a first-run program,” and that “three of the ad breaks led with public-service announcements, which usually run in less desirable ad inventory.”
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Source : http://www.huffingtonpost.ca/entry/megyn-kelly-alex-jones-ratings_us_59481beee4b0cddbb008a583