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Fellow country superstar Garth Brooks gave a keynote speech at SXSW in 2017 in conjunction with Amazon, kicking off his visit to Texas with a press conference, where he debuted a new single and announced that he’d close out SXSW 2017 with a free show at the event’s Auditorium Shores venue. His performance at SXSW’s outdoor riverfront stage marked his first official Austin concert in 20-plus years.
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Source : http://tasteofcountry.com/keith-urban-sxsw-2018-speakers/