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Frances McDormand has lit a fire under Hollywood.
It all started at the Oscars, when she challenged her colleagues with a two-word call to action: "Inclusion rider."
What is that, exactly? Inclusion rider is a term first coined by Stacy L. Smith, director of USC Annenberg’s Media, Diversity & Social Change Initiative, and civil rights attorney Kalpana Kotagal.
It's true that stars have been fighting for parity and inclusion on a case-by-case basis for years. Look at any of Ava DuVernay's productions, including the just-released Wrinkle in Time, which re-envisioned white characters from the book with a multiracial cast (and provided opportunities for minorities in jobs throughout her set); Ryan Murphy's Half Initiative, which has committed to creating equal opportunities for women and minorities behind the camera; or Jessica Chastain's recent "favored nations" negotiation for her upcoming holiday comedy with Octavia Spencer, which matched Spencer's salary to hers.
But in 2014, Smith put forth that A-list actors can incorporate a clause in their contracts stipulating that inclusion — both in front of the camera and behind the scenes for crew members — be reflected in films. The inclusion rider states that women, people of color, people with disabilities and members of LGBTQ and marginalized communities who are traditionally underrepresented be depicted onscreen in proportion to their representation in the population.
Inclusion riders: Frances McDormand’s Oscars speech was a call to action
According to >Vanity Fair, in the midst of the Me Too reckoning growing nationwide last fall, Smith and Kotagal began pitching the concept to major talent agencies in Hollywood.
Backstage at the Oscars, McDormand said she had "just found out about it this last week. ... There has always been available to everybody who does negotiating on film, an inclusion rider, which means you can ask for and/or demand at least 50% diversity, not only in casting, but also the crew."
McDormand insisted that “we’re not going back. That whole idea of women trending, no. No trending. African-Americans trending — no trending. It changes now. And I think the inclusion rider has something to do with that, the power and rules.”
Her impassioned speech immediately took root. Which stars have formally announced they will be adopting inclusion riders moving forward?© WILLY SANJUAN/INVISION/AP In this Jan. 30, 2018 photo, Michael B. Jordan poses for a portrait at the "Black Panther" press junket at the Montage Beverly Hills in Beverly Hills, Calif. Jordan says that he will adopt inclusion riders for all projects produced by his production company. In a message on Instagram on Wednesday, Jordan pledged to support the women and men who are leading this fight. His announcement followed Frances McDormands acceptance speech at Sundays Oscars, where she urged the industry to adopt inclusion riders. (Photo by Willy Sanjuan/Invision/AP) ORG XMIT: NYET404
Michael B. Jordan
In the days following the Oscars, Michael B. Jordan was the first star to announce that his production company, Outlier Society, would be adopting the practice.
"In support of the women & men who are leading this fight, I will be adopting the Inclusion Rider for all projects produced by my company Outlier Society," the 31-year-old Black Panther star wrote on Instagram. "I've been privileged to work with powerful woman (sic) & persons of color throughout my career & it's Outlier's mission to continue to create for talented individuals going forward."
The day after the Oscars, Brie Larson tweeted she's "committed" to the concept.© PAUL A. HEBERT/AP FILE - In this Aug. 10, 2015 file photo, Ben Affleck, left, and Matt Damon attend the "Project Greenlight" premiere of "The Leisure Class" in Los Angeles. Damon, Ben Affleck and Paul Feig are jumping on the inclusion rider bandwagon following Frances McDormands Oscar acceptance speech. Franshen Cox DiGiovanni said late Monday on Twitter that Damon and Afflecks production company Pearl Street Films would be adopting the inclusion rider in conjunction with USCs Annenberg Inclusion Initiative. (Photo by Paul A. Hebert/Invision/AP, File) ORG XMIT: NYET205
Matt Damon and Ben Affleck
On Tuesday, Fanshen Cox DiGiovanni, head of strategic outreach for Damon and Affleck's Pearl Street Films, announced the production company will adopt inclusion riders "for all" projects moving forward.
The director of the all-female Ghostbusters also tweeted Tuesday that he's "thrilled to announce that Feigco Entertainment is officially adopting an #inclusionrider for all our film and TV productions moving forward." He added: "We challenge other companies and studios to do the same."© JONATHAN LEIBSON/GETTY IMAGES FOR PARAMOUNT Paul Feig is next directing the suspense film 'A Simple Favor' (out Sept. 14), starring Anna Kendrick and Blake Lively.
Still, not everyone thinks contracts are the answer. Two days after the Oscars, Netflix indicated it had no interest in taking up McDormand's proposal. "We’re not so big on doing everything through agreements," Netflix CEO Reed Hastings told the media recently. "We’re trying to do things creatively."
The CEO said he'd rather have his staff speak with the filmmakers about how many women and people of color are working on the project before shooting begins. "That's how we look at it."
Contributing: Bill Keveney, Jefferson Graham
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Source : http://www.msn.com/en-us/news/msn/matt-damon-ben-affleck-join-hollywood-stars-in-adopting-inclusion-riders/ar-BBKbmHG