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Then, there’s what Tang calls the “reverse-engineered” version of the Markable technology. When a visitor clicks on a piece of clothing on AKIRA’s shop, they’ll be able to see if it has ever been modeled by a celebrity or fashion blogger. Click on a shirt, and you may see a photo of when that same shirt was previously worn by Taylor Swift. Shoppers then have the option of “completing the look” by buying the rest of T-Swift's ensemble.
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