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The US fashion house Michael Kors has announced that it will no longer use fur in its collections. Production of current designs using fur, such as coyote and rabbit, will be phased out by the end of 2018, the brand has confirmed.
This new model will also apply to the luxury footwear brand Jimmy Choo, which was acquired by Michael Kors Holdings this year.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said the brand’s eponymous designer, referring to alternative materials that look and feel like leather and animal fur but are made from synthetic fibres. “We will showcase these new techniques in our upcoming runway show in February.”
The news comes six months after Kors was heckled by anti-fur protesters as he gave a speech on stage at New York’s Metropolitan Museum of Art. Several protesters got on to the stage and encircled the designer, making sounds of animals being tortured and shouting at him for using fur.
His brand’s history of using fur stretches back a long way, and has provoked frequent demonstrations from protest groups, from holding placards outside his fashion shows to storming his New York shops.