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Then there is the issue of quality, or lack thereof. China needs better movies in order to draw the masses to cinemas. Wanda Group's Wang, along with many analysts, said the box office boom inspired a wave of investment in pictures that were rushed to market in order to take advantage of the upswing. While the industry fielded a couple of homegrown blockbusters including "The Mermaid" ($526 million in China) this year, there were a number of movies with major stars that did poor business, such as the comedy "Papa," historical adventure "Xuan Zang" and the war flick "Brothers."
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Source : http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-china-box-office-20161024-snap-story.html