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There was a time when Swift would refuse to use the internet for fear of what she might see ("It's very difficult to know people have the wrong impression of you and you can't do anything to correct it"), but now she spends a lot of time online, interacting with the Swifties, her hardcore fans. "Not in a way that's like, having sycophantic worshippers," she stresses. "My fans make fun of me - it's really cool. They have all these gifs of me making an idiot of myself or tripping and falling on stage. They bring humour back into it for me. I get too serious sometimes - you can probably tell - and they bring me back to like, 'OK, I'm not really doing anything that difficult. I just need to calm down.'"
Based on what she learns from 'lurking' on their social-media profiles, Swift has made fans post-break-up playlists, paid off their student loans and sent gifts for Christmas and Valentine's Day, accompanied by handwritten notes. You would assume she has people to do this for her, but she insists she does it all herself ("I don't take it to FedEx, but I pack the box and tape it - I have so much bubble wrap in my house!").
"I love them," she says of her fans. "They are cool and smart and hilarious and focused on the right things. I want to make the most of this cultural relevance or success or whatever you want to call it, because it's not going to last. I have to be as good a person [as I can] while my name matters to them. Because it's not always going to matter to kids who are 15 and really struggling with who they want to be or [because] their friends were brutal to them at school that day. That's actual turmoil. I have to do everything I can to make their day better while I still can. [Sending presents] is fun for me. If I go a week without sending something, I start to feel sad. I'm getting to know them on a person-by-person basis. When I pick people to send packages to, I go on their social-media sites for the last six months and figure out what they like or what they are going through. Do they like photography? I'll get them an 1980s Polaroid camera. Do they like vintage stuff? I'll go to an antiques place and get them 1920s earrings. Do they work out a lot? I'll get them workout stuff. When you actually get to know them on a person-by-person basis, you realise what you're doing is special and sacred and it matters."
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Source : http://www.independent.ie/entertainment/music/whats-worrying-taylor-swift-plenty-she-says-31047075.html