GDPR And Privacy Policy Emails: What Are They And Should You Be Worried - CATEGORY Report update: TITLE

Today, privacy settings are often buried deep inside apps where no one can find them, and privacy policies are a mess of legalese that no one reads. Amit of New Deal believes that designers are partially complicit in this, and points to Facebook’s acquisition of WhatsApp to illustrate. “You had to really dig down very deeply to prevent WhatsApp from shifting all your contacts and sending them to Facebook,” he says. It’s unclear if that UI would be noncompliant legally under GDPR, but WhatsApp’s UI certainly didn’t make this significant data sharing easy to understand or access, making it virtually impossible to get meaningful consent. “I checked with my friends, most people didn’t know that WhatsApp is preying on their contact lists,” Amit adds. That’s all done by UX and UI designers. That is something patently designed to mislead and bury something very important. So I think we need to start having  a real discussion within the design industry about cooperation and willingly playing along with those traps.”

Many companies facing GDPR are relying on a familiar interface design to comply: the “settings” screen. These ubiquitous screens don’t do much to functionally protect users, though they may be technically compliant.

“The main response for GDPR has been to put in place a dashboard where people can adjust the data sharing permissions from one central location. That for me has been a real shame,” Gold says. “The preference center is an easy way out of GDPR, but none of the research we’ve done shows any individual that’s not a privacy specialist goes into those settings. [It] is a real wasted opportunity.”

Rather than relying on these old solutions, Tiago Luchini, a partner of technology at the New York-based agency Work & Co, believes in something he refers to as “micro-consent,” where users can learn what each piece of data they’re giving up is going to be used for–and how their experience might suffer if they decide not to provide it. He uses the example to illustrate: He recently signed up for an app to run a marathon, which asked him for his ethnicity.

“I’m like, I’m not comfortable actually giving you this information. What are the implications for me as a user?” he says. Unfortunately, the field was mandatory, with no explanation. “My whole point about this is we should be able to enter a new generation of design–both from an app perspective and web perspective–where it’s not about umbrella consent. It should be very clear, like micro-consent. I’m giving you my gender–what do I get from that, and what do I lose from not telling you?” Luchini sees similarities in the pop-ups on websites that request your permission to use cookies. “It’s never clear to users as to what are the implications. If I press no, will it affect my experience? If I say yes, what kind of information am I giving away?”

He prefers a system where users can determine what information they want cookies to have on a service-by-service basis. “Maybe you’re fine with Facebook, but not one of the retargeting programs they use,” he says. “It’s a fascinating design challenge. You have to communicate back to the user every time those take place.”, set News , Photos, Profile, Video, Artist & Celebrity World complete.

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