Elaine Welteroth To Discuss How She Shook Up Teen Vogue’s Mission

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But she found a role model in the journalist Harriette Cole, a former editor in chief of Ebony whom Ms. Welteroth said she “stalked relentlessly.”

“I was very laser focused,” she said. “For me, it was really about meeting this woman who really inspired me.”

After much persistence, Ms. Welteroth finally got past Ms. Cole’s assistant and spoke with her — “there was so much synergy,” she said. The call solidified her next steps: “I know exactly I want to do. I want to work at a magazine in New York.”

Months later, out of the blue, Ms. Cole called Ms. Welteroth and offered her a gig that led to a position at Ebony. From there, Ms. Welteroth went on to Glamour and then to Teen Vogue as a health and beauty director.

A duty to foster diversity

Ms. Welteroth felt a lot of responsibility to bring cultural awareness to Teen Vogue, she said. “There’s so much opportunity to mean more to this audience,” she said, and to accomplish that, leaders and employees need to represent every kind of person. “That was something I was very diligent about,” she said. “You can’t just change the image or the stories, you need to change the storytellers.”

Journalists have the power to set the cultural agenda, she went on. In addition to telling the truth and laying out the facts, it is a journalist’s job to determine what is newsworthy, she said. “What you get when you have diverse players at the table are different priorities.”

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Source : https://www.nytimes.com/2018/05/14/arts/elaine-welteroth-teen-vogue.html

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