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"Today’s unveiling is the culmination of nearly three years of tireless work by the team, and we’re all proud to be able to show the new TVR Griffith to the world," said Les.
"This is unmistakably a TVR, a British muscle car that’s as awesome and brutal as it is charismatic and refined.
"Importantly, the new TVR offers levels of technical sophistication, comfort, reliability and practicality never seen by the brand before."
The iStream architecture and its carbon composite structure means that the car can be built light. At just 1,250kg (comparable to a Honda Civic) the new car is very light in comparison to its formidable power output. The carbon technology will be available as an optional extra on later cars, something that TVR expects to be popular with buyers.
"Historically, carbon fibre has been reserved for motorsport and high-end supercars," said Les. "But now TVR will be offering customers a slice of that technology at a fraction of the price.
"The spotlight has been on us from the start, and with the help of Gordon Murray Design and its innovative processes, we have made sure that our new sports car can really shine and deliver beyond expectations.
"The carbon manufacturing process really is a game changer, and one I’m delighted to offer to all of our early adopter Launch Edition customers within the package cost."
Gordon Murray said: “From early on it became apparent that there was no reason why we couldn’t develop a carbon fibre chassis structure for the new TVR at a lower cost than manufacturing processes previously allowed.
"Our iStream Carbon technology is the world’s first affordable, yet high volume, carbon fibre chassis and body structure and sets new standards in the automotive industry for chassis lightweighting, rigidity and safety.
"I am delighted that TVR is able to offer a carbon fibre option and bring the lightweight TVR principle back to life in a very exciting contemporary way."
Despite a clear focus on performance, the interior is supposedly built to 'grand tourer' levels of comfort and practicality. The ability for owners of the new model to travel long distances in their car could prove essential to its commercial success.
While there is undoubtedly a great deal of niche interest in the new 2018 Griffith, it has some extremely competent and keenly-priced rivals such as the Aston Martin V8 Vantage and Porsche 911.
The new TVR will be built in the company's new Welsh factory in the Ebbw Vale Enterprise Zone, roughly half way between Merthyr Tydfil and Abergavenny – Britain's newest performance car will bear a 'Made in Wales' tag.
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Source : https://sports.yahoo.com/tvr-unveil-model-goodwood-revival-102245808.html