BMW Gets Criticized By Automobile Magazine For Its Confusing Naming Strategy

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The BMW Vision Next 100 Concept. Image: BMW

BMW, constantly looking toward the future, said Thursday that it will have 12 fully-electric vehicles ready by 2025, in addition to 13 hybrids. One of those we’re expected to see unveiled at the 2017 International Motor Show in Frankfurt, Germany, next week. The future is coming!

From >Automotive News:

The four-door model, a low-slung sedan, was kept under wraps as BMW showed journalists around its Munich design headquarters on Thursday. It is set to go on sale by 2021. BMW declined to specify its name.

“We will be increasing the share of electrified models across all brands and model series. And, yes, that also includes the Rolls-Royce brand and BMW M vehicles,” [BMW CEO Harald] Krueger said.

BMW is investing in its factories to enable all of its models to be equipped with all variants of powertrain by 2020, including fully electric variants, should demand for zero-emission vehicles take off.

It is my belief that demand for zero-emission vehicles might soon “take off,” but that’s just one humble blogger’s opinion. At any rate, BMW also says that by 2020, every vehicle in its lineup will have an electrified option available, with the fully-electric vehicles appearing under the companies i subbrand.

Sniff the sweet smell of gasoline while you can.

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Source : https://jalopnik.com/bmw-is-going-offensively-electric-1801940102

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