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Last week, Facebook announced that Facebook Stories, their Snapchat clone within their main app, would soon be made available to all Pages, meaning brands will be able to make use of the option in addition to regular users.
You’re probably thinking ‘so what?’ Few people seem to use Facebook Stories anyway, and many see it as an annoyance, a step too far in Facebook’s efforts to quell Snapchat. Opening it up to brands likely won’t have any significant impact, right? That may be true, maybe Facebook Stories will never take off the way Instagram Stories has.
Or maybe it will – but even if it doesn’t, Stories for Pages does provide some interesting considerations and opportunities that could be worth exploring.
Here are five potential opportunities of Stories for Pages.
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Source : http://www.socialmediatoday.com/news/5-reasons-why-your-business-should-consider-facebook-stories-for-pages/507603/