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Despite near universal acclaim for the all-new 2018 Honda Accord, sales are down big time. Vehicle sales overall are off 2.8 percent so far this year, but the Accord's market share is down far more, at 11.7 percent.
At the same time, the car often described as the Accord's archrival, the Toyota Camry, is up 13.7 percent for the year. Like the Accord, the Camry launched an all-new model last year. The new Camry was greeted positively, but unlike the Accord, with little excitement.
What gives? Is the Accord on the ropes? Should shoppers expect fire-sale prices as Honda tries to reverse the slide?
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Source : http://www.chicagotribune.com/classified/automotive/sc-auto-tips-honda-accord-not-selling-20180319-story.html